Anybody could own a web site. Anybody could up sell their own products and services to their target audience. Anyone could try to promote their web site with low cost promotion. But there are not many web-masters that have a truly successful web site with traffic all day through. What these individuals or companies lack is the most essential factor of success – a low cost web site promotion that really works.
If you have been trying to promote your own web site and you have received traffic every hour, my hands are down for you. But for those people who need assistance, who does not have the patience to promote their own product and services, and lacks knowledge to properly advertise themselves, here are some guidelines to help you achieve success with a low cost web site promotion.
Search Engine Submission and Ranking are the two basic parts to a low cost web site promotion. Both of the parts have the same effect on the market of the web site – for your products and services presented in your web site catches the people’s attention.
The first inexpensive method of web site promotion is the search engine submission. This first part is the act of filing information and submitting your web site to search engines. There are two types of Search engine submission – manual and automatic. For a low cost and effective web site promotion, automatic submission is ideal because after filling up the information, a software program would forward this information to other search engines.
The second money-saving web site promotion is ranking. This refers to the numerical position in which your web site appears on a search engine, based upon the web site’s criteria. Some search engines rank the order in which your search results appear primarily by how many other web sites link to each page. The leading web sites on this order would eventually fulfill a low cost web site promotion.
Other types of inexpensive web site promotion you could use to boost up traffic on your web site are banner advertising, classified ads, text links and section sponsorship. Banner advertisements pop up above and below web pages, and sometimes in another window. Text links and section sponsorship may cost more, but these methods helps in promoting to your specified target audience. It wouldn’t harm your web site to try these methods.
Always remember that the effects of your not so costly web site promotion hits are increasing significantly each day. Don’t waste time; find an effective and affordable web site promotion of your choice today.
There are many ways you can use email video marketing to enhance your business. By building an email list you can build rapport with the people on your list by teaching them some skill that will help them. Once you do that, you can make the occasional recommendation for a product or service that will benefit them and they will be likely to buy.
Using video is an easy way to increase your response rate. People online are rather short of time and attention span. A good video will help grab their attention and hold on to it. If you make a series of good quality, short (3 -5 minutes) videos that will help them with some problem or issue that they have, you can gain their trust and respect and they will stay on your list for a lot longer and even buy things from you on occasion.
Make sure that your videos are easy to understand. Don’t use a lot of jargon or big words, that isn’t the way to establish yourself as an expert, it will most likely just annoy people and they will stop watching.
Instead make sure that if you do use jargon, you explain what it means. Use these videos to educate people and not just as one long sales pitch. Use emotion to create a sense of urgency so they will buy from you.
Take this example, if you are selling a diet aid you can make a short video that explains why your diet aid is better than the others. Instead of making it boring and filled with a lot of technical drug names explain that your diet aid will help them look great at the beach this summer. Or that your diet aid will allow them to get the tight hot, abs they’ve always wanted.
Use emotional words that conjure up a positive mental picture. It’s ok to mention the facts but don’t get too caught up in the technical side of things. Always include plenty of ’emotion’ words. Emotion is what makes people actually make the purchase, logic will give them a reason to justify it.
When you’re making your video, don’t worry about making it perfect or think you have to have a flashy presentation. The less you have going on the better. The video portion should only compliment the audio. Keep it simple. You want people to focus on your message and not just some flashy graphics.
Do make sure that you speak slowly and clearly when you record your audio. If it helps, make a script to follow so you won’t forget to cover any of the important points. Don’t try to sound overly professional, just be yourself. Of course, that doesn’t mean you should be stammering or stuttering but you can just act as though you’re talking to your friends. Keep it casual and easy.
Use email video marketing to provide all the people on your email list with so much valuable and helpful information that they’d never consider hitting the ‘unsubscribe’ button. Give to them what they need and they’ll return the favor by buying the products you recommend. Using video just makes the process better.
Writing articles can do all of these and more. You can vital get exposure for your web site, or the product / service you are promoting by writing articles.
This will not happen over night, but if you write one article a week the number of links you can build up for your site will grow steadily, and each one of those links helps you
become more visible on the internet, helping your potential customer base find you rather than your competitors.
Why go the all the trouble of writing and submitting an article, well these are some of the benefits of submitting articles
Increased number of back-links to your website
You can targeting different keywords and key phrases
Ge links back to your site from your article content
Authoritative back-links – establish yourself as an authority on your product or service
Increase traffic to your website
Increase your search engine position
Why we need to Write and Submit Articles?
1. Free advertising
Promoting your web site by writing and submitting articles is the best way of creating more visibility for your website, product or service. It is free to do and all it takes is your time to write the article. How often do you get the chance to advertise your business free of charge and at such length?
2. It isn’t hard to write an article about something you know as well as your own business
Writing an article about your business is not that hard, after all you talk to your customers about every time you have a conversation with them, so why not make a few notes about the these conversations and then turn it into an article.
3. Increase the links to your website
Once you have published your article you will immediately gain incoming links to your site making it more visible on the web and in search engines, an article about painting equipment from an artist would be considered to be highly relevant by the search engines.
4. Establish yourself as an expert
Giving your opinion and views, especially when backed up by facts and figures set you up as an expert in your field.
5. Articles last longer than adverts
Article you have published in directories will be around for a long time, so an article you wrote two years ago comparing the qualities of different oil paints will still be driving traffic to your website today.
6. Multiple links from one article
Articles also encourage others to promote you and your website by using your article, including the link to your site, on their web site, or blog, another way to increase traffic to your site
And did I mention that it’s free!
Marketing can be expensive and most small business owners don’t have big marketing budgets. So looking for targeted ways
to get free marketing exposure is a great solution. You may have considered public relations as a low cost marketing tactic, but
what if you can’t write, or you don’t have the time to sit down and create a press kit or even write a press release?
Well, there’s an easy way to get publicity that does not even require you to write a press release. Try donating your product or service for an auction or door prize. Very often, associations, groups and charities conduct live or silent auctions at their events. Or they give away door prizes to attendees to encourage attendance. Why not donate your product or service and benefit from the free marketing exposure it can generate.
Typically you will receive promotion during the event, and in the event program. You benefit from the implied endorsement of the group conducting the event, and goodwill associated
with giving away your product or service. You may even be able to write off the cost as a business expense. (Please check with your tax advisor).
And, not only will you receive free exposure, you will also gain a new customer. Who could tell a few friends, who could tell a few friends, who could tell a few friends … you see where this is going. It’s a great way to get free exposure for your products or services and start to generate new customers.
Not sure what groups or charities you should donate your auction item or door prize to?
You will want to choose an organization whose members, and event attendees, closely match your ideal customer. Take a look at your customers and prospects. Then try to find groups and associations who service these types of people.
Perhaps there is a health club in your area that is celebrating a grand opening, or a consumer expo coming to town. Do you target middle-aged women with school-age children? How about hooking up with a school or PTA-sponsored event?
Perhaps your local Little League or Soccer organization is looking for auction items to raise money for its upcoming season.
Do you target corporate professionals in high-stress jobs such as finance, advertising and marketing, or technology? Look for the local chapters of trade associations servicing these industries. They typically hold monthly meetings, plus larger annual events.
It really depends on who your prospects are. Your goal with any marketing activity is to gain exposure among your target audience. So select an organization or group whose members match your clients, and odds are they will be interested in your services and your business will benefit from this highly-targeted marketing exposure.
Have you ever walked into a store in your town, and been addressed by name? This has probably happened to you at stores that you frequent often. The shop owner knows your name, and uses it. He remembers you, and he wants you to know that he cared enough about you and your business to remember you. In the offline world, this is just one aspect of customer support.
Customer service like this is almost impossible to achieve on the Internet, but some semblance of it can exist when you personalize your autoresponder messages. Autoresponder messages can be set up to address people by their first or last name – or both. In fact, there is quite a bit of personalized information that can be added, depending on the autoresponder that you are using.
The information is included in the autoresponder messages by using codes. Each autoresponder will use different codes to insert the information in your messages. You simply write your message, and put the codes where you want the personalized information to appear. For instance, your message may start out with ‘Hello (code for first name)! In this case, the person’s first name will be inserted where that code is.
Personalizing your autoresponder messages will most likely improve your response rate. Research has shown that emails that are personalized with the person’s first name are opened more often, and those people are generally more receptive to the contents of the email message. It is usually very easy to do. You write one message, using the codes where you want the personalization, then, no matter who that one email is sent out to, their personal information will appear where the codes are.
Of course, the autoresponder must collect the information first. This is done with the use of forms that activate the autoresponder. For instance, if you are giving away a free ebook, and you have your visitor fill out a form with their email address to receive the download instructions for the ebook by email, that form should collect any type of information that you want for personalization – such as a first name, as well as the email address. If that information is not collected, the autoresponder won’t have anything to insert where that code appears in your messages!
Take a look around the control panel of your autoresponder, and find out what type of personalization you can add to your autoresponder messages. You may be very surprised at the improved results!
Many people that think operating a business from home is glamorous, exciting, and filled with freedoms that you can never experience if you work for someone else. Without the obligations that come from reporting to an employer everyday and they then think the money is easily acquired. This article will look at both the positives and negatives of owning a home-based business.
An important part of working from home is letting others know you have a business and this is done through networking. Network marketing is not always easy for everyone. There are individuals who are very natural at talking with others and find it quite easy to be in a room full of strangers and talk about what they have to offer. Then there are those terrified of the idea of network marketing and would prefer to stay home and pay someone else to do this portion of the business for them. Network marketing does not have to be a horrible experience for you and you do not have to have a panic attack at the thought of attending one. When you prepare for network marketing and do not go in with your eyes closed, you will find that it will make an enormous difference in the productivity of your business. Network marketing can be beneficial in building a plethora of resources and contacts that you can have at your fingertips to propel your business forward.
Decide in advance how many people you want to talk to and do just that. If it is your first time, you may only want to talk to three people. Although once you are there, you will probably find yourself relaxing and notice that you came home with more than three contacts. Do not forget the business cards of the people you meet. In the excitement, you may forget their names. It is a good idea to jot down some relevant information on the back of the card to help you remember why or why not you like that particular contact.
In order for your home business to be successful, you have to make your presence known. You can do this through advertising and word-of-mouth. However, staying inside your protective home and never letting anyone know whom you are will not generate many clients or bring an increase in your profits. Go out, have coffee, and talk to others about your services. Walk into businesses that you think will profit from your services and let them know what you have to offer. If you have children in school, you can offer your services to the PTA or other groups that your child may be involved. Do not discount your sphere of influences because it is from this circle that your business will grow.
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For those of you who are either just starting to date or who are re-entering the dating world, there is general advice for dating that may help you get firmly in the saddle. It doesn’t matter what age you are, when you’re dating there may be things you don’t understand about the process. The majority of it operates on instinct but so many things can come into play with dating in the 21st century that it’s a much better idea to prepare instead of having some random incidents thrown at you. Most of it is common sense but there are some things you can do to increase your chances for a good connection.
Changes in dating come along with whatever era you happen to be in. For instance, the 1950’s dating life was quite a bit different than it is in the 21st century. These days, it’s totally acceptable for women to ask men out on dates where this was never done decades ago. It may still be a good idea to try to make it seem like a sudden idea to spend time doing something together you both like. Men can then say no comfortably if he’s not interested, and the woman won’t feel destroyed by being turned down.
Home computers along with the Internet have begun a totally new era in dating. If you decide to use this as a dating tool, you’ll find that it’s a completely different ball game. The Internet offers anonymity which also means that you need to be more careful than you would be in normal dating situations. People can pretend to be whoever they want on the Internet and you won’t know if you’re being lied to or not until it’s too late. For this reason, more caution needs to be used when Internet dating.
The most important that you can do when dating is to be yourself when you’re with that other person. Whatever you’re showing this person is what you’ll need to continue showing. Be honest about who you are when dating. Otherwise, you’ll never be able to build a successful relationship because it will not be an honest one, and it will be ruined before it’s even off the ground. That’s why, even though there are many things that will help you when you start dating, the two things that will keep you moving along in a good direction is being sincere and genuine.
Other things should be done automatically, such as being considerate of your date’s feelings. Even if this doesn’t turn out to be the man or woman of your dreams, remember that you have agreed to this date and there’s no reason for you not to be pleasant on it. Don’t make it obvious what a terrible time you’re having. Try to walk in your date’s shoes and act accordingly. You never have to go out with him or her again if that’s what you choose, but don’t make the date you’re currently on a terrible one. There’s always another chance waiting for you down the road.
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It is possible to make money online, running your business from home. But to be able to do this, you have to have a web site. Most people starting up a home based business will try and build their own, that’s fine if you know what you are doing but can reflect very badly if you don’t. Home based business web sites, need to be professional looking but not overly flashy!
Some work from home opportunities include a web site when you sign up but if starting a new business, consider either one of two options.
1) Pay someone to build your web site for you. Look around you, web sites can be purchased at low cost these days.
2) Use a Free template or paid for template. Web site designers work from home too and are happy to work for low fees to get their own home business of the ground.
Make sure your web site is consistent.
Your customers will want to see a consistent web site layout. They don’t need to know that you are working from home so a professional, well laid out easy to navigate web site is a must. Most users will make an impression of your site in seconds. The difference between a good looking site and a bad looking site is a potential lost sale.
If you run an e-commerce business from home, don’t try and build the shopping cart yourself. Use a third party product like PayPal, particularly good for selling a few products and well respected. Payment processors like PayPal take care of your Data Protection requirements and leave you to get on with promoting your internet business.
Third party software
With a small investment, you can purchase a complete shopping cart or if you are on a tight budget, you could use an open source e-commerce product. Either way if your home based business sells a lot of products, why try and re-invent the wheel!
Paid host or free host?
Don’t make me laugh! A years internet hosting with your own domain name costs less that taking someone out for dinner. If you don’t make this one investment, then why bother starting a business at home? Owning a domain adds professionalism to your business. How many www. mysite.myinternetserviceprovidername.com web sites have you seen, that are successful online businesses?
How much does it all cost?
Hosting your new web site and fitting it out with e-commerce might cost you less than a $100 per year. This depends how many products you sell and how much of the work you are prepared to do your self. But be realistic know your limitations and know when to ask for help! Reference point www.mingamong.com
Good luck working from home.
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In this article, we are going to look at a few of the top home-based business opportunities that are available for those interested in becoming entrepreneurs. You may be surprised at what is available or you may gain new ideas from the other businesses that are in operation today. Remember that with all forms of advertisement that is available for home businesses do not forgot to utilize the Internet when trying to reach your customers.
Antiques are a great way to make money from old treasures and you will have a great time as well. You can find antiques at garage and estate sales, as well as auctions and browsing through flea markets. You can sell everything from furniture to clothes and toys and everything in between. The financial investment of renting a space or setting up booths at fairs and such is minimal.
Computer Tutor is another excellent way to utilize your skills and bring in money. It does not matter what part of computer experience you excel at you can use your knowledge to help someone learn more.
Custom Jewelry and Accessories is fun for those who have a creative flair. There is always a market for jewelry and there are individuals who are always looking for unique and custom pieces.
Espresso Cart is a great way to bring in a profit everyday that you set up. Having a variety of hot and cold coffees to provide to your patrons will have them coming back day after day. You can set up just about anywhere, of course look into local regulations before you do so, and enjoy a daily profit and a cup of coffee.
Cleaning and Hauling Services is a handy way to make money if you are someone who loves to clean and clear things. Many people out there would willingly pay someone else to clean out their garage or attics and haul their junk away. Especially during the warmer seasons, this is a great way to make extra income. Obviously you cannot do this type of business with a car you will need a pick-up of some type of vehicle that is capable of carrying away a variety of items.
Handyman makes good money going to individuals who need someone to fix up minor things around their house. If you are good at fixing things, this is a great source of income and you will be doing something you love as well.
Medical Transcription can be done at home with a bit of brush up on medical terminology or even through taking a quick course at your community college or other institute. This is a demand that will not slow down anytime soon. Doctor’s offices, dentists, and even veterinarians all need someone to transcribe their records. If you are good at typing and familiar with Word documents and formatting this is a good choice for you.
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Did you know that all people are natural-born sellers? It’s just that not everyone realizes it. The first thing that comes to our mind is the fear of doing a home business. This is because you are in doubt whether you could sell your product or service. Most often, fears of selling come in several forms. Either we worry about not being liked, or being perceived as pushy, we worry that our product or service might not perform as we say or we struggle with the idea of rejection. Knowing the source of your fear (sometimes it can be a combination) is an important part of overcoming your fear of selling.
Next it is important to take action to address the source. In this way, you are taking action to overcome your fear. In some cases, this might mean that you improve your product or service (you can use customer feedback for this), or you can find ways to share your product/service in a way that feels more authentic and natural to you. You can also find ways to “bounce back” after rejection which is easier to do if you don’t take “no” personally.
Start small. Very often, people tend to tackle projects much larger than they can comfortably handle. When you want to overcome your fear of selling you should start small. Maybe you will share your new business with a few trusted friends first and then gradually find ways to expand your sharing to include a larger circle. The most successful business people are those who interact with others in an authentic, passionate way so find a way that feels comfortable with you and stay with it.
One other technique to overcome the fear of selling as you go on with your home business is to tap into your passion and enthusiasm for what you are offering. You can make a list of all the really wonderful benefits and successful outcomes of past customers. You can hang this list nearby where you can see it everyday and it will definitely boost your confidence.
Keep track of your successes by keeping a “wins” or success journal nearby and record your achievements in it each day. This will help you stay aware of just how much you do right. We sometimes tend to forget this.
Have fun with it rather than approaching this from a heavy “have to” or “doesn’t feel good” perspective. Find a fun, interesting way to share your knowledge or passion.
It is also important to stay focused on your desired outcome. Most people take actions and reach their goals because they stay focused on the benefits of doing so. Sometimes, reminding yourself what you want, why you’re doing this can help you take the next action and the next.
And finally keep practicing. Like any other business skill, “selling” gets easier the more you do it. So get out there, start small, and keep practicing!