Step one to setting up a profitable online business is to buy domain names unique to your business. If you’re just setting up a personal blog to share vacation pictures with family and friends then you don’t really need to have your own domain name if you don’t want to. Even if you decide you want a domain name, you can just use your own name or some variation of it and that will work out just fine.

It’s not quite that simple, though, if you’re buying a domain name for an online business ( don’t panic, it might not be as simple as just choosing your own name, but it’s not hard either). The point is that if you’re building a business online on of the most important things you will need to do is to drive a ton of very targeted traffic to that website and what better way to do that than to have a domain name that is an actual keyword?

Let me explain. Let’s say that your website is going to be about golf, more specifically you are selling an instruction video on how to perfect your golf swing. You’ve done the keyword research and you’ve found that many people who are searching online for information on how to improve their golf swing type in the search phrase “golf swing instruction”.

If there are thousands of people every single month that are using the keyword phrase “golf swing instruction” to do their search, what do you think would happen if you used that keyword for your domain name, GolfSwingInstruction.com? Yep, you’d get a ton of highly targeted free traffic just because you made your domain name a highly searched for keyword.

If you can get the .com version of a name do so, but if not you can use a .net or a .org and still get good results. Once you’ve got your desired domain name picked out (you should actually start with a long list of possible names since many of them will already be taken) you can head over to websites like GoDaddy.com or DomainCheapsters.com and register (buy) your domain name.

It’s an easy step by step process (just make sure you pay attention because these sites like to try to get you to buy other things during the checkout procedure and if you’re not paying attention you may end up buying similar domain names or other upgrades that you really don’t need) and when it’s through you will be the proud owner of a new domain.

Domains are pretty cheap you can pick up a domain name and own it for as little as $10 a year. You can choose to register the domain for longer which will actually make your per year investment even cheaper.

The actual process of paying for the domain name is easy, the most time consuming part will be to find just the right domain name for your business, it’s not hard but it is important that you don’t get impatient and skip this step. As I explained above
you want to buy domain names that are highly searched for keyword phrases. That is the best way for your business to get a lot of very targeted traffic and that is the best way to get a lot of money with your online business.

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When starting your online business there are a few things that are crucial to your success, having your own domain name and a domain web hosting service are two of the most important. Your own domain name will allow you to ‘brand’ your product or service and you need a good hosting company that can provide you with a space to put that domain name and the website you build around it.

Think of it like this, a big storage facility where anyone can rent one, or more, storage units. You pay a monthly fee and will have varying degrees of access to your storage space. The company that is renting the storage buildings will take care of all the maintenance and service, you just have to watch out for your particular storage unit.

Web hosting is a similar concept. There are many companies that will provide you with an online ‘storage space’ where you can ‘place’ your website. You will be renting a portion of their server, or a whole server depending on your needs. You will pay a monthly fee and they will take care of making sure that their servers are up and working 24/7.

The major hosting companies such as GoDaddy and HostGator will offer several packages to suit virtually every online business need. For many people a simple shared hosting plan (where you rent a portion of a server) that will allow them to host unlimited websites (as long as none of them require a lot of bandwidth) will be plenty. If you are building a niche website empire you might want to consider a dedicated hosting account where you can rent a whole server from your hosting company. By going this route, you have more control and a lot more bandwidth.

Still another option is a reseller account. This is where you pay to rent a block of the servers and you can sub-divide that block into smaller units and then rent those out. The hosting company will still handle all the maintenance and usually the customer service. Just check the specifics with whichever hosting company you choose.

When choosing a host make sure you get one that guarantees 99% up time. You will lose money if your server goes down and customers can’t get to your website. Great customer service is another thing to consider. You want to be able to reach someone 24/7 if you have a problem or a question.

Most companies are quite inexpensive and if you pay a year, or more, ahead of time your actual cost can be as low as $3 or $4 a month depending on your plan. If you don’t prepay and you opt for a monthly payment plan you can expect to pay around $10 a month for a shared hosting plan which will still allow you unlimited websites. You may have some bandwidth restrictions with this type of plan but unless you are getting millions of hits everyday you shouldn’t have to worry too much.

As your online niche website empire grows you might want to consider getting a dedicated hosting account so you can have more flexibility in the bandwidth as well as some other functions.

Once you’ve bought your domain name, you will need a place to store that domain name. You will need domain web hosting and with all the reliable companies around today you can get the hosting you need for less than a cup of coffee.

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